Addressable TV – according to this blogs definition – is a method of watching broadcasted content in either a liniar or on-demand fashion, but where the commercials shown depend on user attributes and/or behavior. This means that if you watch e.g. the super bowl live on your digital device – or cast it to your TV – you will be exposed to a different set of TV commercials than those watching it in traditional broadcast fashion. Addressable TV is becoming more and more popular, due to many factors. To mention a few you can watch your favorite programs on-demand, stop and continue watching, build personal preferences and get personalized recommendations and with this also more relevant advertising if you are on a plan that allows commercials.