Digital Commerce

Why more brands should leverage a D2C model
“An increasing number of brands are finding that investing in their D2C models pays huge dividends,” said Jeremy Goldman, eMarketer principal analyst at Insider Intelligence. “For one, it has the potential to be more profitable. It also promises to be a more consistent revenue stream than going through retailers that may be upended by the next pandemic-style black swan event. And finally, D2C models inherently lend themselves to knowing the customer the best, which makes it far easier to provide the superior customer experience that today‚Äôs consumers demand.”

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